Mozilla Rebranding Or: How to Waste Several Hundred Thousand Dollars on Awful Graphic Designs
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@Zecc wasn't awesomerobot discourse's CSS guy?
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D4Danger said elsewhere:
https://i.imgur.com/vKfO5FH.png
https://i.imgur.com/z7gAaZk.png
I'm a genius.I approve.
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@aliceif said in Mozilla Rebranding Or: How to Waste Several Hundred Thousand Dollars on Awful Graphic Designs:
@Zecc wasn't awesomerobot discourse's CSS guy?
I don't know, but that makes it sound worse.
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@Zecc said in Mozilla Rebranding Or: How to Waste Several Hundred Thousand Dollars on Awful Graphic Designs:
Is it just me, or are these designs terrible and the entire thing reeks of marketers inventing ways to justify their pay checks?
Yes.
And the project is started by CEO's justifying their bonuses.
And then you wonder why an open source browser needs a whole team of CEOs and marketers and shhh shhh shhh don't ask questions just lay there and take it.
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@Lorne-Kates said in Mozilla Rebranding Or: How to Waste Several Hundred Thousand Dollars on Awful Graphic Designs:
@Zecc said in Mozilla Rebranding Or: How to Waste Several Hundred Thousand Dollars on Awful Graphic Designs:
Is it just me, or are these designs terrible and the entire thing reeks of marketers inventing ways to justify their pay checks?
Yes.
And the project is started by CEO's justifying their bonuses.
And then you wonder why an open source browser needs a whole team of CEOs and marketers and shhh shhh shhh don't ask questions just lay there and take it.
This is what happens when someone gets buttloads of free money.
Mozilla's last contract with Google, before getting divorced and taking up with that whore Marissa Mayer, was $300 Million a year for 3 years. 9/10 of a Billion dollars. Add in whatever they got for all the previous years and you've got a company that has been paid $2 Billion? $3 Billion? for what exactly? The 1.25 minutes it took an intern to add a Google search box to Firefox.
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@aliceif said in Mozilla Rebranding Or: How to Waste Several Hundred Thousand Dollars on Awful Graphic Designs:
@Zecc wasn't awesomerobot discourse's CSS guy?
Yes. Designer, technically, IIRC. He probably did more than just CSS.
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@boomzilla said in Mozilla Rebranding Or: How to Waste Several Hundred Thousand Dollars on Awful Graphic Designs:
@aliceif said in Mozilla Rebranding Or: How to Waste Several Hundred Thousand Dollars on Awful Graphic Designs:
@Zecc wasn't awesomerobot discourse's CSS guy?
Yes. Designer, technically, IIRC. He probably did more than just CSS.
The 'fire' in Firefox looks like red clown vomit. We've decided to represent the heat using extremely similar shades of light blue
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Ugh that Light in the Tunnel article is 10000000% :do_not_want: I may switch to Brave yet...
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@flabdablet
Good link.
So the currently proposed Mozilla logos are bland and generic but it could be much worse - according to the article, their first branding (picture below) was specifically detrimental to the ideas they wanted to promote:So that was the time that I somehow convinced a multi-billion dollar corporation to give away the source code to their flagship product and re-brand it using propaganda art by the world's most notorious graffiti artist.
At the time that this was happening, the "free software" world had not yet been rebranded as "open source" [...] and so, much of the rest of the software industry didn't know what to make of what we were doing. [...] We had to convince them that these "open source" people weren't just a bunch of hippies and Communists.
That was complete bullshit, of course. Yes, I absolutely branded Mozilla.org the way for the subtext of "these free software people are all a bunch of commies." I was trolling.
I trolled them so hard.
Why? This guy supposedly spent a lot of effort to participate in the open source movement, then used his authority to choose branding which evokes the most negative association (communism). What is the logic in that?
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@flabdablet said in Mozilla Rebranding Or: How to Waste Several Hundred Thousand Dollars on Awful Graphic Designs:
@Zecc
Hotlinking it's what's for dinnerSomeone in the comments suggested an "OBEY AdBlock mode". I want that.
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@Adynathos said in Mozilla Rebranding Or: How to Waste Several Hundred Thousand Dollars on Awful Graphic Designs:
What is the logic in that?
Massive middle finger to the suits who ruin everything.
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@flabdablet said in Mozilla Rebranding Or: How to Waste Several Hundred Thousand Dollars on Awful Graphic Designs:
Massive middle finger to the suits who ruin everything.
But in this case isn't he giving the middle finger to his own project and efforts at promoting open source to the suits?
I understand that if his company overlords ordered him to work overtime to do a pointless rebranding, he could choose that out of spite. But from the article I got the impression it was his initiative, or at least one he supported.
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@Adynathos said in Mozilla Rebranding Or: How to Waste Several Hundred Thousand Dollars on Awful Graphic Designs:
in this case isn't he giving the middle finger to his own project and efforts at promoting open source to the suits?
No, because the suits bought his line of bullshit about 1930s art, as he knew they would because they're suits.
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@flabdablet said in Mozilla Rebranding Or: How to Waste Several Hundred Thousand Dollars on Awful Graphic Designs:
No, because the suits bought his line of bullshit about 1930s art, as he knew they would because they're suits.
And so he decided that spitefully proving that point was more important than the public perception of his organization.
Of course that is a minor issue, I don't argue that he committed a great betrayal and doomed Mozilla.I just find this approach hard to understand. I assume he put a lot of effort into the organization and took pride in it - and then started mocking the very concept it was built on.
Or is it some kind of marking the territory? That because the logo follows his artistic direction, it is him - not the suits - who control the organization's spirit. Well, maybe that.
At least it makes it hard to migrate to a worse logo. (which is no justification for not migrating to a better logo)
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@Adynathos said in Mozilla Rebranding Or: How to Waste Several Hundred Thousand Dollars on Awful Graphic Designs:
I just find this approach hard to understand.
Were you quite young in the 90s?
I was in my thirties then, and jwz's attitude makes perfect sense to me.
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@flabdablet said in Mozilla Rebranding Or: How to Waste Several Hundred Thousand Dollars on Awful Graphic Designs:
Were you quite young in the 90s?
I was in my thirties then, and jwz's attitude makes perfect sense to me.Yes, in some years of 90s my age was negative.
Maybe when im in my thirties too, it will start making sense :)
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@Adynathos Then again, all that communist iconography seems to have given the brain worms to a lot of corporate America regarding open source software in general. We're still recovering.
At WtfCorp, there's still no way in fuck we could contribute to an open source project, nevermind run one.
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@Adynathos WHEN YOU USE OPEN SOURCE, YOU'RE USING COMMUNISM
SUPPORT CAPITALISM, PAY FOR YOUR SOFTWARE
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@Weng said in Mozilla Rebranding Or: How to Waste Several Hundred Thousand Dollars on Awful Graphic Designs:
@Adynathos Then again, all that communist iconography seems to have given the brain worms to a lot of corporate America regarding open source software in general. We're still recovering.
At WtfCorp, there's still no way in fuck we could contribute to an open source project, nevermind run one.
Here at Initech, we'd love to use more FOSS, but copyleft is basically cancer.
Filed under: "You can do it your own way, if it's done just how I say."
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@error said in Mozilla Rebranding Or: How to Waste Several Hundred Thousand Dollars on Awful Graphic Designs:
copyleft is basically cancer
Well, yes, but that's just a very specific subset of FOSS. Once you get rid of all the “Free” bits, there's still plenty left that is unencumbered by infectious BS.
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@Adynathos said in Mozilla Rebranding Or: How to Waste Several Hundred Thousand Dollars on Awful Graphic Designs:
I just find this approach hard to understand. I assume he put a lot of effort into the organization and took pride in it - and then started mocking the very concept it was built on.
As I understand it he didn't mock the concept of what is organization is built on; It seems quite obvious to me that he mocked the attitude people had towards this concept by pushing the "OMG these open source freaks are communists!" sentiment to its absurd extreme. Maybe he should have added some <sarcasm> tags for the too-literal-minded people...
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@flabdablet said in Mozilla Rebranding Or: How to Waste Several Hundred Thousand Dollars on Awful Graphic Designs:
"They Live"
The best part of that movie was the epic fight scene between Rowdy Roddy and Keith David. Over something so totally retarded (Put these glasses on!)
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@dkf said in Mozilla Rebranding Or: How to Waste Several Hundred Thousand Dollars on Awful Graphic Designs:
Well, yes, but that's just a very specific subset of FOSS. Once you get rid of all the “Free” bits, there's still plenty left that is unencumbered by infectious BS.
Such as the Mozilla Public License?
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@boomzilla said in Mozilla Rebranding Or: How to Waste Several Hundred Thousand Dollars on Awful Graphic Designs:
the epic fight scene between Rowdy Roddy and Keith David
If you're going to cast Rowdy Roddy, not giving him an epic fight scene is just wrong.
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@boomzilla said in Mozilla Rebranding Or: How to Waste Several Hundred Thousand Dollars on Awful Graphic Designs:
the best part of that movie was the epic fight scene between Rowdy Roddy and Keith David.
Some guy's video says:
Keith David and Roddy Piper choreographed this with stunt coordinator Jeff Imada.
John Carpenter loved it so much he didn't cut a thing. He shot and kept the whole damn thing.Jeff Imada went on to be the fight coordinator in the Bourne movies and Furious 7.
Also Fight Club, Blade and a lot of other movies.
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resurrecting this because shit went live today i guess
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@fwd said in Mozilla Rebranding Or: How to Waste Several Hundred Thousand Dollars on Awful Graphic Designs:
Arrival
Mozilla evokes Grumpy Cat and Fist-pump Baby?
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@dkf those two look more like a logo befitting Geocities, if those memes were popular at that time that is.
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@Onyx Stick a black dog on it and it could be a new Lycos logo.
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@fwd said in Mozilla Rebranding Or: How to Waste Several Hundred Thousand Dollars on Awful Graphic Designs:
resurrecting this because shit went live today i guess
- A really confusingly worded pseudo-pun that triggers the uncanny-valley response in my language parses
- I bet at least one of those is sign language for "fuck your cunt with shit"
- Red rocket? Please, today's cutsie penis reference is
- That looks like a tourism site whose css has broken. TEXT AND GRAPHICS EVERYWHERE!
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Let's see your ideas then:
Oh sweet Babybel, this is the best you have to offer?
…well, I guess the protocol one is the least dire…
Drop 'The Good Fight' though: no-one wants to deal with a company that has the Eye of Sauron in their brand identity.
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@fwd said in Mozilla Rebranding Or: How to Waste Several Hundred Thousand Dollars on Awful Graphic Designs:
shit went live today i guess
Meh. Needs 9° more whimsy.
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@Lorne-Kates said in Mozilla Rebranding Or: How to Waste Several Hundred Thousand Dollars on Awful Graphic Designs:
- I bet at least one of those is sign language for "fuck your cunt with shit"
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@flabdablet said in Mozilla Rebranding Or: How to Waste Several Hundred Thousand Dollars on Awful Graphic Designs:
@fwd said in Mozilla Rebranding Or: How to Waste Several Hundred Thousand Dollars on Awful Graphic Designs:
shit went live today i guess
Meh. Needs 9° more whimsy.
Fun fact about "degrees": the anus, which is only used for pushing out shit, is warmer than the vagina, which is used for creation.
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@El_Heffe said in Mozilla Rebranding Or: How to Waste Several Hundred Thousand Dollars on Awful Graphic Designs:
If you're going to put text to the Mozilla logo, you might as well use the actual font freely bestowed upon you expressly for the purpose of Mozilla
memesbranding advancement. I guess that's too much work until the TTF is released...
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@Lorne-Kates said in Mozilla Rebranding Or: How to Waste Several Hundred Thousand Dollars on Awful Graphic Designs:
the anus, which is only used for pushing out shit, is warmer than the vagina,
So that's why canadians prefer the back entrance ... it's a measure to prevent their from freezing
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@fwd said in Mozilla Rebranding Or: How to Waste Several Hundred Thousand Dollars on Awful Graphic Designs:
shit went live
I'm viewing their website in their browser, and what do I find?
Content overlaying their fancy new branding. Good work, chumps.
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@Lorne-Kates said in Mozilla Rebranding Or: How to Waste Several Hundred Thousand Dollars on Awful Graphic Designs:
@flabdablet said in Mozilla Rebranding Or: How to Waste Several Hundred Thousand Dollars on Awful Graphic Designs:
@fwd said in Mozilla Rebranding Or: How to Waste Several Hundred Thousand Dollars on Awful Graphic Designs:
shit went live today i guess
Meh. Needs 9° more whimsy.
Fun fact about "degrees": the anus, which is only used for pushing out shit, is warmer than the vagina, which is used for creation.
I always wondered why that was the place they decided to put the thermometer....
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@RaceProUK said in Mozilla Rebranding Or: How to Waste Several Hundred Thousand Dollars on Awful Graphic Designs:
Drop 'The Good Fight' though: no-one wants to deal with a company that has the Eye of Sauron in their brand identity.

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@Zecc Nah, that just looks like an onyx ring.
Or maybe it's The One Ring in silhouette...
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@RaceProUK said in Mozilla Rebranding Or: How to Waste Several Hundred Thousand Dollars on Awful Graphic Designs:
@Zecc Nah, that just looks like an onyx ring.
Me and Opera... we're currently separated, trying to work some things out.
Needless to say, IT'S ALL HER FAULT!
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@another_sam Well, you can't expect a company that is just discovering the interwebz to get it right the first time, can't you?
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@Onyx said in Mozilla Rebranding Or: How to Waste Several Hundred Thousand Dollars on Awful Graphic Designs:
@RaceProUK said in Mozilla Rebranding Or: How to Waste Several Hundred Thousand Dollars on Awful Graphic Designs:
@Zecc Nah, that just looks like an onyx ring.
Me and Opera... we're currently separated, trying to work some things out.
Needless to say, IT'S ALL HER FAULT!
I heard you went off her once she was past 12. You're on dangerous ground buddy
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@Jaloopa It's been an on again off again thing since then...
Seeing Vivaldi currently, young and naive but it might work out this time...
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@aliceif said in Mozilla Rebranding Or: How to Waste Several Hundred Thousand Dollars on Awful Graphic Designs:
moz://a Grumpy Cat
Oh dear, I can almost imagine how the design process for the first one went.
Okay, I can see that it's a good design, but it's missing something. *opens MS Paint* Wouldn't it be cool if it had some circles in there? And rectangles? And look at those stock bird icons I just found, let's put them here, there, there... *furiously copies and pastes* See, much better!
And why the fuck does the Grumpy Cat one have corrupted video artifacts in the lower right?
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@Maciejasjmj said in Mozilla Rebranding Or: How to Waste Several Hundred Thousand Dollars on Awful Graphic Designs:
stock bird icons
Oh, now I know what they reminded me of.
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@Tsaukpaetra said in Mozilla Rebranding Or: How to Waste Several Hundred Thousand Dollars on Awful Graphic Designs:
I always wondered why that was the place they decided to put the thermometer....
That's just because your doctor really, really likes you.