I'm thinking of getting my name out there for consultancy/website work/in house app development. Small jobs that I can do around my full time job and see if I can work up to enough work not to need an employer in the longer term.
My wife is a copywriter, and can do design type work, so combined with my programming experience I think we could carve out a nice niche and it beats waiting for inspiration for an idea that could make me millions. I figure I'll put together a nice website that showcases a few flashy technologies, my wife will write some compelling text explaining how great we are, then maybe put out a bit of advertising, set up a Facebook page for my friends to like and spread via word of mouth etc. It seems to me like getting started would be the main obstacle, costs would be low while it's still a matter of running it out of the home office and hopefully word of mouth and repeat work would get us some regular jobs. Am I being hopelessly naive or is this a viable way to start towards having a small business?