With the new iPhones, the Apple marketing bullshit has reached new heights. I had some hopes that they had started moving away from just adding features everyone else had for years, but seems I was wrong.
So, the iPhone X - Say hello to the future.
Or say hello to two years ago for any high-end Android users.
Our vision has always been to create an iPhone that is entirely screen.
Ya know, if that had truly been your vision, the Home button would have been scrapped like 5 years ago to maximize the available amount of space for a screen.
An all‑new 5.8‑inch Super Retina screen fills the hand and dazzles the eyes.
2436-by-1125-pixel resolution at 458 ppi
And it still is lower resolution and ppi than the high-end Android devices had for 2-3 years. And what's up with that retard-otastic uneven resolution? 1440p is a standard, ya know. Also, I foresee the rounded corners just ending up a pointless annoyance, just like Samsung's curved screens. Because making a square iPhone would break the laws of nature or something.
The first OLED screen that rises to the standards of iPhone
Or we figured maybe it was time to switch to the superior screen type already instead of cheaping out on older tech.
Instead of pressing a button, a single swipe takes you home from anywhere.
Sorta like most Android devices has done for years. Good job.
Your face is now your password. Face ID is a secure new way to unlock, authenticate, and pay.
If by "new" you mean taking yet another feature built into a lot of modern smartphones and laptops already.
The TrueDepth camera analyzes more than 50 different muscle movements to mirror your expressions in 12 Animoji. Reveal your inner panda, pig, or robot.
Because just what the world needed was animated emojis.
Introducing A11 Bionic. The most powerful and smartest chip ever in a smartphone, with a neural engine that’s capable of up to 600 billion operations per second.
We don't know what it means, but it sounds cool and has big numbers!
The neural engine in the A11 Bionic chip is a dual-core design that recognizes people, places, and objects. It tears through machine learning tasks at up to 600 billion operations per second and is the driving force behind innovative new features like Face ID and Animoji.
That's not really selling me on the CPU, Apple. And also makes it sound like it was purpose-built to be better at rendering emojis.
A second-generation performance controller and custom battery design that lasts up to two hours longer between charges than iPhone 7.
So maybe it'll almost last until you're home from work!
With no charging cable required, iPhone X is truly designed for the future of wireless.
Ya know, another feature you could have introduced 3 years ago if you had really wanted. I am however surprised it will follow an already set standard, rather than some Apple proprietary thing.
A phone that’s all screen required an entirely rethought OS with new capabilities and gestures.
This sentence on the swedish site reads "...requires an entirely new OS..." which has a very different meaning and made me wonder why the iPhone X is running the same old iOS.
Experience mind-blowing AR games and apps on the world’s largest platform for augmented reality.
I still think Android has a vastly larger market share than you do, Apple. And I also think Google was way earlier than you on supporting the development of AR technologies.