Ok, maybe not heresy, but I can't stand cream cheese. I can't even eat desserts that have it as an ingredient, since I can always taste it in them.
Guess that means you won't be wanting your cinnamon roll. Mind if I have it?
Cinnamon rolls are FANTASTIC if they have that white sugar glaze on them. You can pry those out of my cold, dead, sugary hands.
That one over there with the cream cheese on it you can gladly have as long as you keep it as far from me as possible.
Many recipes (though admittedly not all) have cream cheese in the white glaze.