@Saladin said:...If I'm looking at the product page for a PS3, the last thing I probably care about would be that the processor was jointly devleoped by IBM or that the XDR memory was developed by Rambus.Sony doesn't have much else to sell you on other than impressive technical specs. Call of Duty and RFOM do not a console make. Although they do highlight the Blue-Ray playback support, which is primarily why we bought one (cheapest HD-format player on the market at the time)