AA marketing WTF



  • Consumerist:  American Airlines Launches Weird, Lame Website "For Women"


    http://consumerist.com/consumer/american-airlines/american-airlines-launches-weird-lame-website-for-women-251426.php

    ...WTF?! WTF?!
     



  • Marketing to Women produces lots of WTFs. For instance, I saw a line of products at the supermarket that made me want to [i]strangle[/i] whoever came up with them. They were special edition Secret "60's Freedom," "70's Independence," "80's Power," and "90's Expression" Deodorants. Yes, that's right. Comemmorative deodorants that try to package up nostalgic over-simplifications of bygone eras.



  • Oddly enough, I read this story <5 minutes ago on The Consumerist.



  • We'll never get rid of stereotypes as long as we have advertising and insurance.
     



  • "We obviously have a vast interest in women," said Peggy Sterling, AMR vice president of safety, security and environmental.

     

    Interest in women ... 



  • Please, someone make a joke about this:

    "There is an untapped resource."

    so I don't have to... 



  • @cconroy said:

    Please, someone make a joke about this:

    "There is an untapped resource."

    so I don't have to... 

     I'd tap dat 'source.
     



  • About 48% of AA's travelers are women, which doesn't seem too unusual.  They seem to need to try capturing more female business travel traffic (only 30% of their business travelers are women--this is surely below average, but I don't know by how much).

    How a women-specific site will capture significantly more business traffic is beyond me.




  • @Jojosh_the_Pi said:

    They seem to need to try capturing more female business travel traffic (only 30% of their business travelers are women--this is surely below average, but I don't know by how much).

    I don't know. You're assuming a parity of men to women in business travelers. Besides, I somehow don't think this site is meant for sensible businesspeople...



  • How many people traveling for business actually book their own trips? How many pick an airline because they like to fly them? For business trips, I let the admin handle it, and for personal flights, I pick the cheapest ticket I can find.



  • @merreborn said:

    @cconroy said:

    Please, someone make a joke about this:

    "There is an untapped resource."

    so I don't have to... 

     I'd tap dat 'source.
     

    Thank you, that did nicely.
     



  • @Volmarias said:

    @Jojosh_the_Pi said:
    They seem to need to try capturing more female business travel traffic (only 30% of their business travelers are women--this is surely below average, but I don't know by how much).

    I don't know. You're assuming a parity of men to women in business travelers. Besides, I somehow don't think this site is meant for sensible businesspeople...

    You're right; it's not 50/50, but I'd be stunned if it were as much as 70/30 (more than 2 to 1?).  Unfortunately, I couldn't find any good resource as to the exact percentage.

    Wonder what AA thinks the ratio should be...



     



  • @Jojosh_the_Pi said:

    About 48% of AA's travelers are women, which doesn't seem too unusual.  They seem to need to try capturing more female business travel traffic (only 30% of their business travelers are women--this is surely below average, but I don't know by how much).

    Well if the male/female ratio is about even overall, but men  more than 2x outnumber women  in business travel, then surely they're missing out on male clients in some other category! They clearly need to produce a site to attract non-professional males. Perhaps a site that implies that beer and sports TV is supplied if you fly with them is called for?


Log in to reply
 

Looks like your connection to What the Daily WTF? was lost, please wait while we try to reconnect.