Two investors in Juicero were surprised to learn the startup’s juice packs could be squeezed by hand without using its high-tech machine.
A person close to the company said Juicero is aware the packs can be squeezed by hand but that most people would prefer to use the machine because the process is more consistent and less messy. The device also reads a QR code printed on the back of each produce pack and checks the source against an online database to ensure the contents haven’t expired or been recalled, the person said. The expiration date is also printed on the pack.
Kippy Williams, owner of Kippy’s Organic Non-Dairy Ice Cream Shop in Los Angeles and Toyko, said...