Wisconsin Tourism Federation changes its name
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"The Wisconsin Tourism Federation in the US has decided to change its name after realising its acronym matched a crude form of internet slang."
Read more: http://www.theage.com.au/travel/travel-news/wtf-we-have-to-change-our-name-20091001-gdk8.html
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If they had been smart, they'd of course have changed their name to "Federation for Tourism in Wisconsin".
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The internet has won!