I work for a company whose technology is somewhat antiquated. Ok, so they have an abacus on every desk. Anyway, someone got bit by the SOA bug and they want to go there. So they hire a couple of folks who are SOA-savvy. We did some design, created a few PowerPoint slide shows, and made the speeches. A few of the managers got it. Of course, there are those 2 or 3 folks who get on mailing lists, and think every single thing that's sent their way is the-way-to-go...
"We need to buy SOA - is there an SOA product?"
"We need to migrate all of the backoffice systems to Web 2.0"
"We don't need to worry about security - everything is internal"
"The beauty of these new technologies is that it's supposed to be automatic"
I hope the non-wtf-jobs thing grows quickly - I'll be reading it.