I had a similar experience a few weeks ago. I opened a new bank account a few months ago, but decided I rather liked my old one better. So I emailed them and asked how difficult it is to transfer funds between the two accounts. "You're in luck!" they tell me, we just started a new service that can do that! So I gave it a whirl...
First click and I'm transferred to some third-party web site. Not liking this already.
Create an account, okay, this is pretty standard, although I already have an "account" at the bank web site.
Account creation requires my SSN. Umm, don't like this, but let's see where we're going...
Next screen, enter the name of the bank you want to transfer to/from, the account number, and routing number. Again, pretty standard stuff.
And the end of my experience, enter the user name and password you use on the other bank's web site... sure, and some Pakistani will have that account cleared out in under two minutes. Good bye.
I'm not sure what I was expecting, but this was not it. I think I'm going to close both accounts and start over...