Hi blake,
Indians also give more importance to privacy. But, this work of unsecured release of customer profile is actually a reason for self branding or advertisement. Actually, Groupon is the original. This 'SoSasta' is the clone product of the giant daily deal site for Indian audiences. If you want to get more information, check - Groupon clone script
The name 'SoSasta' contains sanskrit language in which 'Sasta' means 'Cheap'. So it gives cheap discounts and offers. To get the trust and good name from Indian audience is the key here. It is one of the business or marketing methodology.