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@ActionMan said:excitingly, not going outside the company and spending a vast amount of money,
Back around 1993, when using primary shapes to represent OOP was the cool thing to do, before the days when "just google it" was even a theoretical possibility, I was walking past our marketing department when I saw a group of them gathered around something chattering excitedly. I peeked over someone's shoulder, said "that looks like Electronic Arts' logo", and walked on.
Five minutes later I walk past again, only to be pounced on. "What do you mean it looks like EA's logo?"
"Well, you've got a square, circle, and triangle in primary colors. Not that different from their logo."
Marketing had decided to redesign our logo without doing any research whatsoever. There's a reason the pros got lots of money back then.