The Secret Awards
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I found this one in my usual airline's frequent-flier style program (read the description)...
Maybe the author and followers of The Secret are nominees?
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Maybe the idea is to act so stupid that the gods have mercy with you and give you superhuman powers so you can survive everyday life? (yes, I know what the Darwin Award is)
In this case, the prime ritual of channeling The Secret obviously has to include blow-drying your tongue each morning.
The Real WTF is of course that 1,100 points equal just $8.