The Secret Awards
I found this one in my usual airline's frequent-flier style program (read the description)...
Maybe the author and followers of The Secret are nominees?
Maybe the idea is to act so stupid that the gods have mercy with you and give you superhuman powers so you can survive everyday life? (yes, I know what the Darwin Award is)
In this case, the prime ritual of channeling The Secret obviously has to include blow-drying your tongue each morning.
The Real WTF is of course that 1,100 points equal just $8.