O'Reilly stocks gain
Demonstrates the WTF of Wall Street and their computer algorithms. Basing the wealth of anything based on what people on Twitter are saying about it (and by extension 4chan, since you know they'd love to tic "sent the Dow into a roller coaster all day" on their bucket list) is bound to be disastrous.
Step 1: create company callrd Follow Friday (or whatever the current hot Twitter hashtags are, I dunno. Haven't used it much in years)
Step 2: wait for uptick
Step 3: profit