Had this is in my GMail spam.
Yeah, but Mr. <%user.FirstName%> Smith is going to be thrilled to see that the mass marketers are actually getting his name right.
On topic, I saw this context ad on Gmail today:
-75% off? Where do I sign up??
Do Google still show links to spam recipes in your spam folder? I always liked that.
Mmmmm... Savory Spam Croissants... tasty! (Yes, that is the current recipe Google has in my spam folder)