What's with ad-blockers being baked into browsers lately?



  • http://gizmodo.com/opera-now-has-built-in-ad-blockers-claimed-to-be-45-f-1763998274

    If all the kids start doing it, it won't be cool any more.



  • What's with ad-blockers being backed into mobile networks lately?

    http://www.wired.co.uk/news/archive/2016-02/19/three-mobile-ad-blocking-ad-blocker

    Mobile operator Three will start blocking adverts at network level in
    the UK to rid sites of "excessive, intrusive, unwanted or irrelevant"
    content.

    Glad my job doesn't depend on mobile ad revenue...



  • @NedFodder said:

    What's with ad-blockers being backed into mobile networks lately?

    How else are they going to ensure that you only ever see THEIR ads on your mobile devices?



  • As long a mobile providers continue to nickle and dime people for the data they use, I am 1000% percent in favor of nuking all ads on mobile, and any other metered connection. I am already paying for that bandwidth, don't need you sucking on it.
    Now, if sites are ad-supported, and they need the revenue to survive, then they need to make a mobile exception, put up a paywall, or block ad-blocked users. But I am not going to pay for bandwidth and cheerfully allow ads to leech the total data I have available to me.



  • @Vaire said:

    Now, if sites are ad-supported, and they need the revenue to survive, then they need to make a mobile exception, put up a paywall, or block ad-blocked users.

    Or make ads that aren't multi-megabyte videos. You can create pretty effective ads with a couple KB of text.



  • Sure, that's an option too 😉


  • Discourse touched me in a no-no place

    Have any of you ever clicked one of those "Insurance companies are pissed about new laws in (Hilariously overprecise geolocation which doesn't have an independent legislative body)" ads with the stock photos of the police car? I'm kind of curious what the fuck scam they're trying to sell.



  • Have I ever clicked on ANY ad, on purpose, in my entire time on the internet? No. Can't say that I have. The few times I have has always been by accident.



  • I still maintain that the online advertising industry is essentially parasitic on all other users of the Internet. It seems to me that we could have a commercial Internet every bit as sustainable as today's, without any advertising at all, if the commonly accepted principle for all connected entities - end users, ISPs, backbone operators, data centers - was that data requested from elsewhere costs money, while fulfilling others' requests for data attracts a fee.

    As things stand at present, all the data transport entities get paid by all their end users - both data consumers and data providers pay the network operators. Data providers who wish to make an income from what they provide can do so by attaching advertising to their content. The advertising itself is negligibly different from being functionally useless, but advertisers are still willing to pay handsomely for it, for fear that if they don't their competitors will.

    If it were generally accepted that incoming data costs and outgoing data pays, then e.g. YouTube would be making a fucking fortune just by serving up the video that people actually want, and there would be a business case for YouTube paying content providers directly per view rather than having that happen indirectly via AdSense.



  • This scheme would be a tremendous burden on online gaming, video calls, and to somewhat less extent - regular calls. Also, Netflix would go bankrupt and piracy would go back to the streets.



  • That would only be true if the amounts paid for data were way out of scale compared to what it already costs an end user today.



  • @Dragnslcr said:

    Or make ads that aren't multi-megabyte videos. You can create pretty effective ads with a couple KB of text.

    And what's next, ads that aren't malware? Ridiculous.



  • I pretty much agree. I think the permanent failure of microtransaction based economies is just a result of people's strong loss aversion. A rational species would be happy to pay like 1$/month to access a blog they read every day, but with humans, no way.

    I'd really like to see an estimate of how much the average user would have to pay per month to make ad-supported websites earn the same money they do now.



  • @Vaire said:

    Have I ever clicked on ANY ad, on purpose, in my entire time on the internet?

    Hear, hear. If the most promising Google hit is an ad, I even note the URL and go there myself instead of clicking it. Since installing an adblocker, the only ads I’m exposed to on a regular basis are those on the radio when I’m lying in bed in the morning waiting to wake up enough to get up, and those in the newspaper I read once I’ve done so. Or to put it another way: if the whole advertising industry were to keel over and die tonight, I wouldn’t shed a tear.

    OTOH, without an ad industry there wouldn’t have been Mad Men for me to enjoy watching.

    OTOOH, if there hadn’t been any Mad Men, I wouldn’t have known about it anyway.



  • On rare occasions I've seen an ad that was interesting... but it always happened in the brief moment after navigating away from the page. Then I always went back, but it was already gone forever.



  • @Gurth said:

    Hear, hear. If the most promising Google hit is an ad, I even note the URL and go there myself instead of clicking it.

    If the most promising Google hit is an ad, it's usually one of the top "organic" search results, too. I'll click on the "organic" link, rather than the paid one.


  • Discourse touched me in a no-no place

    @Weng said:

    I'm kind of curious what the fuck scam they're trying to sell.

    I did that once. IIRC it's just an insurance rate comparator site or something similar.



  • @HardwareGeek said:

    If the most promising Google hit is an ad, it's usually one of the top "organic" search results, too. I'll click on the "organic" link, rather than the paid one.

    I ... I ... I thought I was the only one o_O
    Who knew others were just as bitter as I am against the advertising industry 😃


  • Winner of the 2016 Presidential Election

    How dare you call them malware.

    They are just sketchily designed almost-malware! The NERVE of some people.

    Filed Under: Not malware mom, honest!


  • Winner of the 2016 Presidential Election

    No, it's just things like that one thread posted by @Weng (I think) with the sketchy Bing ad for Google chrome that makes me nervous :)...


Log in to reply
 

Looks like your connection to What the Daily WTF? was lost, please wait while we try to reconnect.