I guess you had to be there
Recently, some people were discussing the topic "most over-used words on Star Trek" (any of the vaious series). One suggestion was "energize", which let to :
>> Maybe the Duracell people wouldn't pay enuf
>> Well apparently we changed commercial sponsors. Mr. Worf, Duracell!
That's nothing. Durex* invented a time machine and went back to the times of the ancient Greeks to get a war renamed.
(*The brand recommended by 4 out of 5 abortionists.)