@blakeyrat Only if your entire context is sports. Snacks and cereal use mascots a lot, and they're typically just anything, with the goal being to give your product a face that appeals to some people, to drive more of them to buy your product. For Windows in Japan, that's pretty much anime girls. This is typically sold as Windows <version> Akihabara Edition, sold in Akihabara, the most otaku place on the planet. Super niche, but an interesting cultural phenomenon.