Let's hope the guys from Cupertino never find out
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Suppose you are a company from the eletronics sector, you operate only on a national level, you've been out of the market for almost a decade.
Your top products were average TVs, CD players, and DVD players, and some (non-smart, obviously) cellphones.
Then you are getting back into the game, you get the press and tell everyone you've made a new phone.
It's dual-chip, runs an incredibly modern Android 2.3 OS, and... what's its name again? Oh, yes. It's iPhone.
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For some reason you didn't really say, but I assume this is what you're talking about? I would totally exploit that, too.
The real question, I think, is, who will consumers be more angry at for the weird iPhones? Apple or Gradiente?
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@boomzilla said:
For some reason you didn't really say, but I assume this is what you're talking about? I would totally exploit that, too.
The real question, I think, is, who will consumers be more angry at for the weird iPhones? Apple or Gradiente?
Oh, boy. It's Gradiente! I tought they didn't exist anymore. Consumers will be more angry at Gradiente, no doubt about that.
Also, R$600 is a high price for a phone running Andoid 2.3, even in Brazil.
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Yes, that's the phone.
@boomzilla said:
Who will consumers be more angry at for the weird iPhones? Apple or Gradiente?I'm assuming the only kind of people who buy it are the people dumb enough to buy POLYSTATION game consoles, that is, 8bit-nintendo consoles in a casing that resembles playstations and are much, much, much cheaper (both in price and in quality, obviously), while actually thinking they are buying playstations -- geeks know the real stuff and get devices like Galaxy SIII or a real iPhone, and people who can't afford better devices (costs here are HIGH!) they buy, well, less horrendous stuff. I bet I can buy a better android phone for half the price.
So, for the dumb kind of consumer who falls for this, they will be pissed off at Apple. Obviously.
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@atipico said:
I'm assuming the only kind of people who buy it are the people dumb enough to buy POLYSTATION game consoles while actually thinking they are buying playstations.
I just realized: perfect description for almost all grandparents and lots of parents too. And the timing is absolutely perfects for Christmas, think of all the children asking for iphones, what will they get? A R$ 2500~3000 device or a R$600 device? Man, these guys are geniuses.
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Obviously a pretty dumb company. Okay, so Apple can't sue them to stop them using the name.
But.. anyone wants to buy one, what are they going to type in Google.. that's right "iPhone" - a million hits maybe six would be theirs.
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@Quango said:
Obviously a pretty dumb company. Okay, so Apple can't sue them to stop them using the name. But.. anyone wants to buy one, what are they going to type in Google.. that's right "iPhone" - a million hits maybe six would be theirs.Part of your results are location specific and I doubt that there are really that many other pages in portugese talking about iPhones, so in this specific case it probably will work fairly well.
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@locallunatic said:
@Quango said:
Obviously a pretty dumb company. Okay, so Apple can't sue them to stop them using the name. But.. anyone wants to buy one, what are they going to type in Google.. that's right "iPhone" - a million hits maybe six would be theirs.
Part of your results are location specific and I doubt that there are really that many other pages in portugese talking about iPhones, so in this specific case it probably will work fairly well.Not to mention what you see on the shelf at the local retailer. Or what your carrier offers you over the phone (not sure if that's normal for Brazil).
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@atipico said:
runs an incredibly modern Android 2.3 OS
Android 2.x is probably the only thing inhibiting the full use of SVG on the internet. :(
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@locallunatic said:
@Quango said:
Obviously a pretty dumb company. Okay, so Apple can't sue them to stop them using the name. But.. anyone wants to buy one, what are they going to type in Google.. that's right "iPhone" - a million hits maybe six would be theirs.Part of your results are location specific and I doubt that there are really that many other pages in portugese talking about iPhones, so in this specific case it probably will work fairly well.
Nope. I've just tried. The first three Google pages don't have any reference to Gradiente's iPhone. But they have lots and lots of places where you can buy the Apple's one around here.
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@atipico said:
Suppose you are a company from the eletronics sector, you operate only on a national level, you've been out of the market for almost a decade.
Your top products were average TVs, CD players, and DVD players, and some (non-smart, obviously) cellphones.
Then you are getting back into the game, you get the press and tell everyone you've made a new phone.
It's dual-chip, runs an incredibly modern Android 2.3 OS, and... what's its name again? Oh, yes. It's iPhone.So my question is, is that actually their business plan?
Or is their business plan really to say that's what they're doing, and hope that Apple shows up and says "Hey, um, we know you own the trademark so we can't force you to stop what you're doing, but here's $100 million, hows-about we buy that trademark off you?"
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Yeah, but the people who would buy this phone will get them at "camelos" or shady stores ( paying the full apple iphone price ).
Internet buying and looking for reviews is still uncommon around here, at least in the south.Example: My friend just bought U$200 no-brand DVD player.
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@boomzilla said:
For some reason you didn't really say, but I assume this is what you're talking about? I would totally exploit that, too.
It's even over-priced, just like the other iPhone.
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@WhiskeyJack said:
Or is their business plan to hope that Apple shows up and says "Hey, um, we know you own the trademark so we can't force you to stop what you're doing, but here's $100 million, hows-about we buy that trademark off you?"
Funilly enough, apparently Gradiente don't own the "iPhone" trademark.
They did until 2006, then someone there just said "screw it, we're not interested anymore, let's not renew it".
So now they own the trademark for CAPITAL G GRADIENTE IPHONE. Who owns the iPhone trademark? Apple.
But not for phone or telecomunication devices, just for clothing items.To be honest, Apple DID apply for registering the iPhone trademark, for phones, exatcly 1 day after,
or before, the 1st iphone keynote. The papers are just going thru the gears of the official process.
For the last six yers.Ah, sweet bureaucracy.
