Surprisingly, no one wants to be in the Museum of Failure
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"Interestingly, none of the companies that I contacted early on wanted to cooperate. I approached quite a few innovation directors—my clients, or former clients—and asked them for examples of failure that they’ve learned from. I explained that this is serious and we are not having a laugh at them; it’s done with full respect. "
"I thought it would be easy to get them to collaborate but nobody wants to be associated with the Museum of Failure. None of them—zero—choose to cooperate. Most of the brand managers didn’t even reply to my emails or LinkedIn requests."
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Surprsingly
Is there a wing for typos? :P
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@coderpatsy said in Surprisingly, no one wants to be in the Museum of Failure:
Surprsingly
Is there a wing for typos? :P
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@El_Heffe said in Surprisingly, no one wants to be in the Museum of Failure:
I thought it would be easy to get them to collaborate but nobody wants to be associated with the Museum of Failure.
Leading to a situation where the Museum of Failure is its own star exhibit.
